Q: What are some of those new opportunities?

A: I have two examples. The first is composite pallets, which represent a huge opportunity for our industry. When you think historically of where composites have succeeded easily, it’s against wood. Here’s an application that is almost 100 percent wood, and there are billions of pallets around the world being made every year. We have been partnering with other players in the marketplace trying to incentivize people to make the conversion from wood.

The second example has to do with automotive. The industry has to reduce weight, reduce CO2 emissions and be more efficient. Composites are the perfect fit. But we have to go one step further. We have been successful in penetrating non-structural applications. The opportunity lies in semi-structural and structural applications. That’s where we’re putting some of our money and resources.